Umru • Ninajirachi
Thu 02/27/25
10:30PM
18+
music
$20 ADV // $25 DOS
Show Lineup
Umru
(New York, NY)
Genre: Glitch, Pop
New York-based Estonian-American music producer & DJ umru emerged to the forefront of the pop music zeitgeist at a young age via his early work with Charli XCX, A. G. Cook & PC Music. Through wide-reaching collaborations and sample packs, his distinct fusion of earworm songwriting with distorted sonic maximalism has come to define the cutting edge of popular music.
Ninajirachi
(Central Coast, Australia)
Genre: EDM, Electronic, Glitch
At only 24 years old, Ninajirachi has raised a flag for the new generation of Australian electronic artists on the international stage, from festival appearances at Lollapalooza, EDC and Spilt Milk, to sold out headline shows on both sides of the Pacific Ocean.
Growing up in a small town on the Central Coast of Australia, Nina was surrounded by rugged beaches and otherworldly natural wonders. Like many in her cohort, she was raised on the internet, obsessed with video games, fantasy worlds and software. By her teens, Nina was a self-taught music producer earning millions of streams online, drawing from her diverse obsessions to forge a sound she now describes as ‘girl EDM’. “My first musical heroes were Lady Gaga and Porter Robinson,” says Nina. “I’m obsessed with music technology. I feel limitless in what I can make just with my computer.”
At age 16, Nina took a fortuitous trip to Sydney where she volunteered at FBi Radio, discovering artists like SOPHIE, Grimes and Holly Herndon. Shortly after, she met Nina Las Vegas at a Diplo event, eventually signing to Nina Las Vegas’s NLV Records, with a string of EPs that earned her widespread critical praise and support slots for artists like Charli XCX and Cashmere Cat.
She was deemed an artist to watch by Billboard Dance, her ‘True North’ EP was named in The Atlantic’s top 10 albums of 2021, and her first mixtape ‘Second Nature’ earned her the cover of NME Magazine and EDM.com listing her in the Top Producers of 2022.