Born and brewed in Wisconsin, Social Cig is the unsigned independent music project of 23-year-old singer/songwriter, Parker Schultz. Residing in Milwaukee, Schultz entertains a DIY approach: writing, recording, mixing, and merch-creating within his house.
Diet Lite’s eclectic style has been described as where “garage rock meets power pop,” showcasing catchy riffs, creative songwriting, and a brand of energy that could be canned and sold. Diet Lite is gritty, feel-good rock ‘n’ roll at its finest. The group takes pride in active bass lines, melodically forward verses, and familiar yet fresh material.