Heavy Bend is an alternative folk rock band from Milwaukee, WI. In 2024, the band surfaced in the city’s DIY music scene under the name BRONCO. They released their debut project For Friends and Family in early 2025 after amassing a local following. Ephemera at National Aquarium quickly followed, and the live album captured a stripped-back set of songs both new and old. Notes of the Violent Femmes’ emotional drive, The Microphones’ layered intensity, and Big Thief’s sincerity appear in their recorded and live material. The quartet punctuates intimate lyrics with instrumental gut-punches. Following in the footsteps of folk tradition, many of the songs speak deeply, yet directly, about the tension between selfhood and togetherness. As fuzz saturated guitars, blunt drums, and melodic bass lines swash forward, Heavy Bend forges their own path into the contemporary rock landscape, but not without reverence to their sonic forefathers. Vocalist and guitarist Slater Gutierrez, guitarist Noah Skilling, bassist Gage McNew, and drummer Ollie Battista’s performances meld to make something earnest, full, and evocative. After recently releasing two singles, “Scared to Know” and “Sidetracked” under their new name, Heavy Bend is working eagerly on their sophomore studio album.
Killer High Life is an indie/emo rock band from Milwaukee, Wisconsin. Formed during the member’s first year of university, their sound switches frequently between dreamo/shoegaze, midwest emo, indie rock, and punk.
The Keystones are an alternative rock group based in Milwaukee, Wisconsin. Born in Waukesha, the very same place as the electric guitar, the members of this 3-piece outfit pay homage to the biggest names in 2000s modern rock — Arctic Monkeys, The Killers, The Strokes, Wallows and Catfish and the Bottlemen — all while carving out a distinct, indie-alternative stadium sound that brings something entirely new to the genre.
JACK is a three-piece alternative band hailing from Omaha, Nebraska, led by Jack Osborn – a touring musician since the age of 14. In partnership with six-time GRAMMY-nominated producer and engineer Rick Carson of Make Believe Studios, JACK’s memorable sound stands out in a bold blend of folk-punk and indie-rock. Their debut album, SAD SONGS IN C MAJOR, explores the highs and lows of what it means to be – and choose to stay – alive. JACK has supported multiple artists on tour, including The Blue Stones, The Velveteers, Babyjake, Ricky Montgomery, Wild Party, and Des Rocs, as well as received placements on Apple Music’s “New in Alternative,” “New in Pop,” “New in Punk,” “New in Rock,” and “The Best New Music” playlists, Spotify’s “Rock Out” playlist, and Amazon’s “Breakthrough Pop” playlist.